The Acropolis – Athens, Goddess Athena

[ad_1]

Archaeologists tell us that the original city of Athens was situated on the Acropolis. Even in classical times, the Athenians still referred to this area as “the City.” The city of Athens and its patron goddess emerge into the light of history as inseparably coupled. In Mycenaean times each city was built around a central palace, and each palace was under the protection of its patron goddess. Athena was the goddess of the palace on the Acropolis. The names of the city and its goddess are essentially the same: Athena was Athens, and Athens was Athena. She was “The Athenian.” The ancient Athenians seem to have exhibited, during much of their history, precisely those virtues which they traditionally attributed to her. This may be because, when the Athenians imagined their goddess, they did so in their own image.

According to the myth, Zeus fell in love with a beautiful titaness, Metis (“Cunning Intelligence”). Although she repeatedly changed her shape to avoid his unwelcome attentions, as was his way, he persisted. In the end he caught up with her and raped her.

An oracle then announced that Metis would bear Zeus two children: first a daughter then, a son, and the son would be mightier than his father. Just as Zeus had once overthrown and dispossessed his own father, Chronos, so he was destined in his turn, to be overthrown by his own son. In a desperate attempt to avoid sharing his father’s fate, Zeus gave Metis a potion of drugged ambrosia, and then swallowed her whole.

Some time afterwards a terrible headache came upon him. In great pain, he sought the advice of Hermes, whose only suggestion was that Hephaestos, the smith of the gods, should open his head in order to allow the cause of his pain to escape. Zeus was so desperate that even this drastic remedy was preferable to doing nothing, and Hephaestos was duly summoned to cleave open Zeus’ head with his mighty axe. When he did so, to the astonishment of all the immortals, Athena sprang out with a great war-cry, fully-formed, wearing armour and bearing arms.

Zeus’ daughter not only became the patron of many arts at that time normally considered masculine preserves, such as ceramics, she was also credited with a distinctly unfeminine warlike nature. When the Olympian gods were faced with a titanic struggle against the giants, Athena played a major role in the war, defeating the giant Enkelados in single combat. She came to be depicted not merely as a virgin goddess, but, as an ancient Roman writer put it, as a virago: as a female capable of playing a leading role in a world dominated by men.

It came to be said that the reason for the birth of this goddess lay in a wager between Zeus and his consort, Hera, as to which of them could generate the better progeny entirely alone and unaided. By herself, Hera managed to produce only the crippled god, Hephaestos and a monster; while Zeus was able to bring forth, in Athena, one of the greatest of the Immortals.

This seems to have been a picturesque reference to a widespread belief, which was to appear later in the works of the philosopher Aristotle: that the father alone is responsible for generating his children, and for providing them with their inherited characteristics, and that their mother affords them nothing more than a temporary shelter and sustenance in her womb during her pregnancy.

This is a striking example of the strong climate of male chauvinism which dominated the early classical period in ancient Greece, which is very evident in myth and legend.

[ad_2]

Ancient History – Athens

[ad_1]

Archaeologists have found evidence that Athens has been inhabited from at least the fifth millennium BC. The site would have been attractive to early settlers for a number of reasons: its location in the midst of productive agricultural terrain; its closeness to the coast and the natural safe harbour of Piraeus; the existence of defensible high ground, the Acropolis (from akron and polis, or ‘city on the high ground’); and the proximity of a natural source of water on the north-west side of the Acropolis.

Traces of Mycenaean fortifications from the thirteenth century AC can still be seen on the Acropolis, including some foundations belonging to what must have been a palatial structure. The fortifications, known as the ‘Pelasgian’ walls (after the indigenous people believed to have built them before the arrival of the Greeks around 2000 BC), remained in use until the Persian Wars of 490-480 BC. One stretch behind the temple of Athena Nike appears to have been deliberately preserved in the Classical period.

There was a decline of Mycenaean society across the Greek world around the end of the twelfth century BC. Whether this was directly connected with the Trojan War (around 1184 BC), or the so-called Dorian Invasion thought to have taken place soon after this conflict, Athens does not appear to have succumbed to an attack. The Mycenaean royal family of Pylos is said to have taken refuge in Athens after their city’s fall to the Dorians. One of its members, Codros, became king of his adoptive city.

The collapse of Mycenaean civilization left Greece in political, economic and social decline, accompanied by loss of artistic skills, literacy and trade networks. The Mycenaean form of writing, known as Linear B, was completely forgotten, and the Greek alphabet did not emerge until the late eighth century BC as the new form of writing. At this time city states began to emerge throughout the Greek world, governed by oligarchies, or aristocratic councils. Thirteen kings ruled in Athens after Codros, until in 753 BC they were replaced by officials with a ten-year term, known as decennial archons, and in 683 BC by annually appointed eponymous archons.

Conflict between the oligarchs and the lower classes, many of whom had been reduced to slavery, led to a series of reforms that paved the way for the emergence of the world’s first true democracy. Around 620 BC the lawmaker Dracon set up wooden tablets on the Acropolis known as axones. These were inscribed with civil laws and punishments so harsh that the death penalty was prescribed even for minor crimes, giving rise to the term `draconian’ which is still used today. Dracon’s intervention did little to ensure order, prompting representatives of the nobles and lower classes in 594 BC to appoint the statesman and poet Solon as archon.

Solon terminated aristocratic rule, setting up a representational government where participation was determined not by lineage or bloodline, but wealth. He eliminated slavery based on debt, and restituted freedom and land to those who had been enslaved. Solon created a `Council of Four Hundred’ from equal numbers of representatives of the Ionian tribes to which the Athenians claimed to belong, and instituted four classes of citizenry.

Peisistratos, Solon’s younger cousin, became tyrant (tyrannos) of Athens in 545 BC. He ensured the Solonian constitution was respected and governed benevolently. After Peisistratos’ death, however, things took a negative turn and anti-Peisistratid sentiment grew. By 510 BC King Cleomenes of Sparta was asked to assist in deposing Peisistratos’ son Hippias. Hippias sought refuge in Persia at the court of King Darius.

Soon after, the aristocrat Cleisthenes promised to institute further reforms giving a more direct role to citizens in government. His reforms were passed in 508 BC, and democracy was established in Athens. A new `Council of Five Hundred’ (the Boule) replaced the ‘Council of Four Hundred’, with equal representation from the various tribes. Cleisthenes is also credited with instituting the system of ostracism, which ‘voted’ an individual considered dangerous to democracy into exile for ten years.

It is uncertain when the former Mycenaean citadel was transformed into a sacred precinct but by the late eighth century BC a modest temple (or perhaps more than one) stood on the plateau. The oldest and holiest cult image on the Acropolis was the statue of Athena Polias (Protectress of the City), a crude olive-wood figure, so old that Athenians of the Classical period believed it had either fallen from heaven or been made by Cecrops or Erichthonios. This sacred image of Athena was ritually ‘dressed’ every year in a peplos, a sacred robe, as part of the Panathenaic festival.

A temple is thought to have been built around 700 BC to the south of the later, Classical Erechtheion, to house the statue of Athena Polias. The first major building of which there are significant remains on the Acropolis was the so-called ‘Bluebeard Temple’, built in the Archaic period around 560 BC. The ‘Bluebeard Temple’ is thought by some to have stood to the south of the later Erechtheion. Ancient texts mention a mysterious building or precinct contemporary to the ‘Bluebeard Temple’, called the Hecatompedon, or ‘Hundred-footer’. Whatever this structure or place was, it gave its name to the principal room of the Classical Parthenon, perhaps because the later building occupies the same site.

With the expulsion of Hippias a new temple was built on the Acropolis, its foundations still visible to the south of the later Erechtheion. This building, the Archaios Naos, or ‘ancient temple’, is likely to have been deliberately commissioned around 506 BC as a replacement for the ‘Bluebeard Temple’.

The first Persian invasion of 490 BC saw the victory of the Athenians at the battle of Marathon against the forces of King Darius of Persia. The following year the elated Athenians leveled an area on the south side of the Acropolis and began construction of the Old Parthenon. A new gateway to the Acropolis was also commenced, known as the Old Propylaia.

This post-Marathonian building program on the Acropolis came to a violent end in 480 BC when Xerxes, son of King Darius, led a second Persian invasion of Greece. Athens had to be evacuated and Xerxes razed the city and buildings on the Acropolis. Under the command of Themistocles, the Athenians destroyed the Persian fleet in the battle of Salamis. Victory over the Persians was ensured after the battle of Plataea (479 BC), to the northwest of Athens, when a combined Greek army annihilated the Persians.

In the aftermath of the battle of Plataea, a vow was made by the victors never to rebuild the shrines that were destroyed in the war, preserving them instead as memorials for later generations.

Pericles, who was a general and statesman, came to power in Athens around 461 BC. He considered the oath of Plataea to have been fulfilled, as thirty years had elapsed from the Persian invasion, and proceeded to reconstruct the temples on the Acropolis. He gathered together the best architects and artists in the city and plans were drawn up to erect new buildings that would outshine those torn down by the Persians. The Periclean building programme enhanced the lower city with new monuments, such as the Temple of Hephaestus, also known as the Theseion, and the Painted Stoa or Poikile situated near the Agora (marketplace).

[ad_2]

Athens – A Walk On The Wild Side

[ad_1]

 Athens  is known for archeological sites and history. If you want a break from history,  Athens  has much more to offer travelers.

 Athens 

You’ve seen the Acropolis, you’ve hit the museums and you’re trying to figure out if it is time to head to the islands. Wait! You’re missing much of the modern charm of  Athens .

There is a conundrum with many historically significant cities. Guidebooks tend to send you off to every site with any potential historical significance, but leave out any mention of the modern attractions of the city. In the case of  Athens , slavishly following your guidebook is a very bad choice and you’ll be the worse for it.

As with any  city , there are two good ways to see the charms of modern day  Athens . The first is to get out and just start walking. The second is to befriend some local residents and let them show you the city. Either way, you’ll do fine in  Athens .

The charm of  Athens  is found in the hubbub of daily life on the streets. The city and residents exude energy and character. If you get off the tourist tracks, you’ll find little neighborhoods with outdoor cafes and no tourists. This is where the action is in true  Athens . Just plop yourself down at a café and start people watching.

One particularly good spot is in the Plaka neighborhood. A nineteenth century quarter, Plaka has a mix of Turkish and Greek influences. From Plaka, you can head to the shopping bazaars found throughout the city. The bazaars in Athinas and Eolou are a bit touristy, but no excessively. With a mideastern feel, you can sit down and drink tea with local shop owners while they hock their wares.

From there, the city is wide open. If you dare, grab a taxi and tell the driver you just want to see the real city. It will be the ride of your life.

[ad_2]

A City Guide to Athens

[ad_1]

Named after Athena, the goddess of wisdom,  Athens , capital of Greece, reached its zenith in the fifth century BC with the construction of many classical buildings some of which survive even today and are on the UNESCO World Heritage List including the Acropolis, standing proudly in the heart of the  city . A visit to  Athens  is an enriching experience. Listed here are just some of the attractions you can see on your next visit to  Athens .

Agorá (Market):In its heyday, Agora was the centre of city life – today it hosts ruins from different periods. It was here that ordinary people, stall holders, and merchants mingled with public figures, officials, philosophers and politicians. The main attraction here is Hephaisteion (Temple of Haephaistos), one of the best-preserved ancient temples in Greece, and dating to the fifth century BC. Also visit the Museo tis Agoras (Museum of Agorá) that houses an amazing range of everyday artefacts found in the area. It is housed in the Stoa of Attalos.

Acropolis: This UNESCO World Heritage Site dominates the city and the skyline. Acropolis refers to the rocky outcrop that formed the original settlement in  Athens . The site includes the Acropolis Museum and four sacred buildings, dating to the fifth century BC. Ascend the steep summit to the Propylaea, a monumental gateway, which serves as the entrance to the site. To the left, you will see the Temple of Athena Nike. The original temple was destroyed in the 17th century by the Turkish forces but has now been carefully restored. The Parthenon, the largest building on the Acropolis, is built entirely from marble and was intended as a sanctuary for Athena and once housed a statue of the goddess.

Delphi:According to Greek mythology, Delphi is located at the point where the two eagles released to the East and West by God Zeus met, thereby marking the centre of the world. Delphi is the sanctuary of Apollo and the seat of his oracle. The ancient site is in ruins but still attracts thousands of visitors who throng here to see its remains. The site also houses the impressive Delphi Museum which exhibits various statues and offerings from the sanctuary of Delphi. The UNESCO World Heritage Site houses the Temple of Apollo, the Sacred Way, an amphitheatre, and a stadium.

National Archaeological Museum: The museum is housed in a late 19th century building and houses one of the finest collections of ancient Greek artefact including the fascinating Mycenaen Collection comprising beautifully crafted gold work dating from between the 16th and 11th centuries BC, and the Bronze Collection.

Tourism is one of the main industries in Greece and continues to flourish even in the uncertain economic times. Every year,  Athens  attracts thousands of visitors from across the globe. There are several accommodation options available to cater to their accommodation needs from bed and breakfasts to resorts to private Greece villas.

[ad_2]

Take a Stroll at Athens Greece

[ad_1]

A  city  that was built by gods for gods with a long glorious history, and a  city  that has been worshipped by its people is nothing less than  Athens , Greece.  Athens  is said to be the birthplace of democracy and civilization. The place where many great philosophers were born and where the culture began. In such a city you can wonder in its alleys and feel the ancient spirit. Did you know that Acropolis is considered to be one of the 7 wonders of the modern world? The better way to discover all secret paths of  Athens  is to take some  Athens  private tours and live this lifetime experience.

Whatever your taste is,  Athens , Greece has something special that will draw you back time and time again. When in  Athens  you have to do lots of activities such as visiting the archaeological monuments, the famous sites, and taking a stroll to Plaka, Monastiraki, Thisseion and Psyrri. Have the opportunity to admire the neoclassical buildings in the small alleys the well-preserved architecture in many beautiful buildings. Athens   city  truly has something for everyone.

Take a private walking tour around ancient sites of Acropolis museum, Plaka, Monastiraki and Philopappos hill. In  Athens   city , you will admire The Greek Parliament, the  Athens  Academy and University and so many interesting sites. Do not miss also visiting the museums which hosts unique treasures of greek cultural inheritance such as the Museum of Acropolis, the Archaeological Museum etc. The exhibits in greek museums are always interesting and have something to add to your knowledge. This information from the past may be sound strange but is the truth and the history of Greeks can’t be learn by once.

The sun in  Athens   city  is shining all year around so you don’t have to worry about the climate, which is considered one of the best in Europe. So, embark on a journey full of positive energy and joy for the upcoming sun and the very interesting thing you will see and visit. Ask locals for some traditional taverns with local folklore dancers and local wine.

Last but not least is  Athens  nightlife. Your choices here are innumerable as long as you want to entertain yourselves by numerous ways in this vibrant city. Bars, clubs, traditional taverns and the famous “bouzoukia” are always there to entertain you.

All in all,  Athens  is a divine  city  with lots of choices and places to have fun making your trip memorable.

[ad_2]

Breathtaking Historical Athens

[ad_1]

The history of  Athens  dates back over five millennia and one can therefore imagine the rich culture, art and civilization that it must possess. Tourists like to visit  Athens  for its range of absorbing museums, to explore ruined temples and relish the exquisite Greek cuisine.

On an  Athens  tour one must explore the splendid Parthenon, considered perhaps, to be the finest of all Greek temples. The adjoining area too has a collection of temples which can be explored. Another captivating temple is the Temple of Olympian Zeus built by the Romans.

Being an ancient  city ,  Athens  naturally is home to a number of renowned museums. You would require almost a day to view the famous collection of ancient Greek artifacts on a visit to the National Archaeological Museum. The Theatre Museum and the Numismatic Museum are worth a shot for their fascinating displays.

You will be surprised by the rich cultural life that  Athens  is proud of. You must on a visit to  Athens  see productions of ancient plays in their original settings. It is an experience by itself to explore the many shops and classy restaurants of Kolonaki. A taste of Greek coffee on the streets of Plaka will impress you. One historical site which one must not miss is ‘The Acropolis Hill’ or also called the ‘Sacred Rock’. The area is home to three important temples: the Parthenon, the Erechtheion, and the temple of Nike in honor of the goddess Athena. These and many other  Athens  sites you can take pleasure in while enjoying the hospitality of  Athens  hotels.

[ad_2]

Athens – Church of Agioi Theodoroi

[ad_1]

Crossing Odos Dragatsaniou, in the end stands the attractive medieval church of Agioi Theodoroi (St. Theodore), built on the site of a church founded in the ninth century, but in its present form dating from between 1050 and 1075. This small cruciform church with its high narrow dome, multiple roofs that lend it an air of rhythmic grace, narrow mullioned windows and decorated central door surmounted by arches, is a precious gem of eleventh century Byzantine architecture.

The earliest form of Byzantine churches was that of the basilica, a long rectangle divided by two or four ranges of columns into three or five naves. Later, during the 11th and 12th centuries, the plan changed to that of a Greek cross within a square, dominated by a dome constructed in brick and often combined with one or more subsidiary domes. The exterior walls consist of square-cut stone with thin brick surrounds and are enriched by bands of decoration, carving and the use of color. Few of these churches were large. Apart from St. Theodore, typical examples are the churches of Kapnikarea and St. Eleutherios.

The glory of the Byzantine church lies not so much in the architecture as to the ethereal beauty of its mosaics or frescoes. From the center of the principal dome Christ looks down upon the faithful and below Him are the Apostles. The Virgin appears in the half dome, while around the sanctuary are symbolic figures and emblems connected with the Eucharist. On the West wall opposite the chancel is the Last Judgement. Colored marble and similar material in the lower walls add to the resplendent beauty of the interior.

The liturgy of the Greek Orthodox Church requires separation of the altar from the laity. The altar is placed in a chancel screened from the congregation by the iconostasis, i.e. the screen dividing the sanctuary from the church proper. This is adorned with pictures of Christ, the Virgin, and Saints, and generally has three doors, the curtains of which are lowered while Mass is being celebrated. The chancel is flanked by the Prothesis, where the bread and wine for the Eucharist are prepared, and by the Diakonikon, or vestry.

In St. Theodore one can also notice the influence of the East on Byzantine art, which was prominent in the period from the mid-9th to mid-11th centuries, when Byzantine artists used a variety of Oriental motifs in their designs. It is probable that the design of pseudo-kufic characters (the script perfected during the 7th century by calligraphers in the city of Kafa, in present-day Iraq) that decorate the terracotta panel below the windows of the facade was inspired by the work of Arab craftsmen.

[ad_2]

Building Automation and Controls Market

According to a new market research report €Global Building Automation & Controls Market (2013 – 2018): By Product (Lighting, Security & Access, HVAC, Entertainment, Outdoor, Elevator Controls, Building Management Systems (BMS)), Application & Geography (Americas, Europe, APAC, and ROW)€ published by MarketsandMarkets (www.marketsandmarkets.com), the total building automation and controls market is expected to reach $49.5 billion by 2018 growing at a CAGR of 11.2% from 2013 to 2018.
Browse 112 market data tables with 43 figures spread through 369 pages and in-depth TOC on Global Building Automation & Controls Market (2013 – 2018): By Product (Lighting, Security & Access, HVAC, Entertainment, Outdoor, Elevator Controls, Building Management Systems (BMS)), Application & Geography (Americas, Europe, APAC, And ROW.

The concept of building automation has been in existence for a long time and has witnessed profound growth in the last five years. Energy efficiency is the most important factor in almost all the building programs, hence the demand for energy-efficient solutions, enhanced security, increasing venture capital funding, and more convenience have spurred the market for building automation and control market. The growing awareness of wireless technologies and the developments towards the integration of wired and wireless will propel the market in the future. Commercial application remains the major application market, however high growth is expected in stadiums market due to the events such as 2012 London Olympics, the FIFA World Cup to be held in Brazil in the year 2014, Winter Olympics, the Universiade Student Games and the 2018 World Cup in Russia. It is observed that HVAC, security and access controls accounted for the major market share in 2012. for Major companies in building automation and controls market include Honeywell (U.S.), Siemens Building Technologies (Switzerland), ABB (Switzerland), Schneider Electric (France), Johnson Controls (U.S.), Ingersoll Rand (Ireland) and others.
The report’s detailed segmentation by products, by applications, and by geography covers all the major controls and technologies used in for building automation. The major control products that have been extensively covered in the report and Lighting, security & access, HVAC, entertainment, elevator and outdoor controls in addition to building management systems (BMS).
The application segmentation of the market covers all the different type of buildings like commercial, institutional, residential and others. These broad application sectors have been further segmented by the type of buildings. For instance, the commercial application has been further segmented by offices, lodging, retail, healthcare and warehouses (non-manufacturing).
One of the objectives of the research study was to analyze the market trends for each of the product type. The growth rates of all the various controls and their comparison with other controls. Report also covers the various protocols & standards used, both wired and wireless, Porter’s five force analysis, value chain with detailed process flow diagram, and market dynamics such as drivers, restraints, and opportunities for the overall building automation market as well as for the major control products.
Stakeholders:
€ Automation and control vendors
€ Automation and control networking technologies vendors
€ Real estate builders
€ System integrators
€ Building owners
€ Project/building Consultants
€ Separate designers/consultants (HVAC, Security, Fire & Safety, etc.)
€ Components manufacturers (sensors, controls, etc.)
€ Building Management Systems (product & servers providers)
€ Associations & Standards
€ Government bodies involved in Green Buildings

One M&T Plaza

[ad_1]

Many talk extensively about New York and how it has evolved to be the most commercialized metropolis in the United States. The State of New York includes Buffalo, the silent sibling who has contributed to the state’s growth in an almost invisible way. Among the many things in Buffalo that attract tourists to get a glimpse of a more laid-back atmosphere in cacophonic New York, the One M&T Plaza stands tall in the city center. It’s not an exceptionally tall building, nor is it an architectural marvel. But then, why is it so popular among the many who visit Buffalo?

Standing just 317 feet tall and housing 21 floors, the One M&T Plaza was built in 1966 and is the current home to the M&T bank’s corporate headquarters. The building was designed by Minoru Yamasaki & Associates, the same people who designed the World Trade Center Twin Towers in New York City. This is probably one reason for its immense popularity. During holidays, the building’s top band is illuminated, creating a very celebratory mood around the place. On normal days, this band is simply illuminated in white. Hockey season sees the building colored in blue and gold, cheering on the Buffalo Sabers.

The land space used to build the One M&T Plaza was the highest real estate transaction ever made during that time in Buffalo. Its construction required an entire city block to be demolished. The One M&T Plaza has a promenade facing the Main Street and hosts various lunchtime concerts in summer. A farmer’s market can be found between the plaza and Lafayette Square, mostly during late spring, summer and early autumn. The One M&T Plaza is located nearby to everything in central Buffalo.

If you are in Buffalo for business, you’d most likely to have to pay a visit to the One M&T Plaza’s promenade for a business lunch. Whether you are traveling for leisure or business, choose a Buffalo hotel with a good reputation to avoid hassles. Try the Millennium Airport Hotel Buffalo for a difference, as they offer modern amenities,excellent services and very cozy accommodations for all their guests.

[ad_2]

10 Problems Lawyers Face in Marketing Their Practice

Too often lawyers forget that they are in business. It is not enough just to set up shop and expect clients to somehow find you. It takes a lot more to let the world know you exist, that you have great skills and will do an excellent job for your clients.

But, unfortunately you can’t do a great job for clients that don’t know about you. This is where good marketing comes in. When you look around and see successful practitioners in your field, you can safely assume they have effective marketing methods that helped them build a viable practice.

The most effective method of building and sustaining an active business is a mix of networking, referrals and marketing. For most lawyers, the first two-networking and referrals are the most natural to manage. Marketing, however, is more difficult to master and many lawyers don’t know how to do it well. Indeed, many make mistakes that can cost them time, money and clients.

Below is a list of 10 problems and sometimes mistakes lawyers make in marketing their practice:

1. Not devoting enough time spent on marketing

As in every “self- employed” business, practitioners need to devote a certain amount of time in bringing in new clients. Marketing is a part of that equation. A question that needs to be considered is how much time to spend on marketing? Consider allowing at least 200 hours a year for marketing. If you break this down by week, it’s about four hours during your work week. Your marketing can be done during a business lunch or at a professional conference. It is not difficult to weave those hours into your day if you plan ahead.

2. Counting on industry exposure

Speaking at conferences, doing interviews, writing articles or doing radio interviews isn’t enough. Simple industry exposure alone will not count towards explicitly planned marketing efforts. Marketing is not an “organic” process. If you do have an interview, whether it is radio, TV or a podcast, be sure to put it on your website. Roughly 30 percent of the population has grown up with the internet always present in their lives and video is a big part of how they look for services. If you don’t already have video on your site, you need to add it. It’s an excellent opportunity to show your best skills in how you represent your firm and impress future clients. It’s a great business-getting technique. Live interaction on your website can certainly count towards your marketing efforts.

3. Not sure of your target audience

Who are your clients? If you are not sure, then your advertising and marketing efforts are a waste of your time and money. You need to analyze very carefully and clearly who wants your services. Otherwise, you will waste time and energy on the wrong prospects. Once you have identified and analyzed your target client, will your advertising and marketing efforts be more effective, when you do have your ideal client, that client will be an excellent advocate for future clients. Just as referral business is always ideal, directing your marketing efforts towards the right client base to produce a more optimal result. You can meet your ideal client anywhere, especially when you know where to go to find them.

4. Failure to measure marketing results

How do you know your marketing plan is working if you don’t measure the success or failure of your campaign? Line up the specific actions you have taken and see which ones are getting the most action. Even if some are not getting the same level of response does not mean you trash it. What measuring does tell you is which areas to beef up. Like any advertising or marketing fishing expedition, you want more than one line in the water. Take a look at the response to your blog, for example. See how many people visited or commented.

Law firm marketing is relationship-based like most other service industries. It is how sales originate. One option for measuring is to look at the elements that can be measured and will have easy to identify metrics. Some of those include:

  • Open rates on your email
  • Click-through on your website and analytics
  • Results from client satisfaction interviews
  • Rates than win proposals
  • Events that gain repeated attendance
  • Business from seminars and CLEs
  • Good placement for your articles

5. Lack of a clear marketing message.

Too many law firms get disillusioned and have a negative attitude towards marketing. One of the problems is that they don’t have a clear idea of what their marketing message should be. A half-hearted approach or lukewarm effort certainly won’t work. If your method is good but the message is vague, then you have a problem. If your message isn’t clear, then chances are the entire campaign will fail. Be clear on your message before you create a program, make sure you create a competent marketing message. A good message is critical to a good marketing method. You must have both to succeed

6. Poor website design

Your website is a reflection of you and your brand. It is an important venue for your public relations reputation. Your website is your marketing image and platform. In terms of your public relations component, your website offers the opportunity to position your firm securely as an expert in your field. If there is a case in which there will be media attention, your website will gain significant attention both from the media as well as the public. Consequently, you need a good design that is easy to navigate and matches the personality of your typical client. According to the top law firms who rank high in the web design world, the overriding recommendations suggest keeping it clean and simple. Content should be informative, engaging and highly readable. Visitors should be able to easily find what they are looking for without having to leave your home page. Tabs should indicate where on the site the visitor can find specific information as well as a way to send a question via “contact us” page.

7. Poor business development

Marketing is more than advertising and getting the word out about your practice. Business development should be part of your marketing plan. List every way you plan to develop your practice. Start your plan with clients you know you will win and work from there. Build a reputation and have references. These should be people who know and trust you. In fact, these clients will be a very important part of your marketing operation. These are the clients that you can count on to send you new business and keep you informed of current issues in your field of practice. A business development plan is something you can measure. Create a file of every part of your practice where you plan to grow your business. From that measure how many times you “touched” a client. For example, how many times did you have lunch, talk on the phone or received a referral from that client. How many clients did you gain from a networking event, professional meeting or lecture?

8. Trying to do everything at once

Marketing ambition is a good thing. Certainly it is better to be enthusiastic about marketing your firm, but stay focused and accomplish each task fully before jumping to another. Focus on one strategy at a time. You can begin with your website.

  • Create and launch a newsletter
  • Join some networking groups
  • Investigate effective advertising options, such as a pay-per-click plan on Google

9. Not using social media

If you do not have more than a website, no one knows you exist. It’s not enough just to have one presence online. Even if prospective clients see your website, they will also be looking for you elsewhere to get to know you better. Create a Facebook page, LinkedIn profile, Google+ page, Twitter account and record some lectures you gave and put them on YouTube. Social media has changed the marketing balance. Today it is about building relationships and communicating with the world via an online message. Your future clients want to feel they know you and they do this by seeing your persona online. Now the emphasis is on building direct relationships and developing a conversation with the people you want to reach.

10. Ignoring the world of mobile technology

More people find what they are looking for from a mobile device than even a laptop computer today. Every part of your online presence must have a mobile component to it. Research has found that 84 percent of Americans use smartphones, and for about half of those people, their smartphone is their main connection to the Internet. A recent study from Portio Research found that mobile applications will exceed 200 billion per year by the end of full year 2017, and revenues in 2017 will reach 63.5 billion US dollars.

Mobile computing and searches have far exceeded desktop for several years now. In fact, 70 percent of all online searches come from mobile devices, far outnumbering desktop and laptop. Of that, 31 percent of searches to law firm websites comes from mobile search. That means that about half of all of your web traffic is coming to you from a smartphone or tablet user.

Marketing mistakes can derail even the sharpest law firm. A lawyer can’t exist without clients and clients can’t find you if they don’t know you are in practice. It is just a fact of the business world that effective marketing practices are necessary to let the world know you exist.